SEARCH ENGINE OPTIMISATION
Driving Traffic and Sales to your Website
How do you measure the online demand for your business? Are you getting the attention of those who are actively looking for your product or service? You might have just launched your website or have maintained a web presence for a while now, either way, these are important questions that need to be asked. SEO ensures that your business will be discovered by the right people at the right time, with no advertising budgets involved!
Having a carefully planned out SEO strategy is a must to make sure that you are getting the most out of your digital existence. By analyzing the market demand and implementing sustainable and content driven SEO strategies, we will help you improve your website’s visibility to drive more relevant visitors to your site, organically.
Our Approach for Search Engine Optimization
Client Audit
We will first audit your current online presence on search engines. If you already have a website, we will do an in-depth SEO audit to understand where you stand in terms of your visibility on search engines, organic visibility, and overall SEO performance. This would include a detailed technical and strategy audit to provide recommendations on immediate areas of improvement.
Measurement Framework
We will identify the macro and micro conversions we want to take place on your website. The framework we map will help structure important key performance indicators (KPIs) linked to the strategy and objectives of your business.
Audience Research
The audience research includes a detailed keyword research and analysis, which assists in understanding the total market demand for your product or service. We also research and analyse your target audience so that we can help you develop content that is more effective. We use multiple sources to compile data in order to ensure a more holistic understanding of demand and buyer personas.
Market Research
We will identify your competitors in SERP (Search Engine Results Pages) and embark on a benchmarking exercise. Understanding their strengths and weaknesses will help us develop a comprehensive SEO strategy for your business.
Onsite Optimization
Onsite optimization plays one of the biggest roles in determining the position of your website on the Google search engine results page. From content to technical implementation, we will make sure that each page is optimized to provide the best user experience, which leads to higher search engine rankings. This includes defining the information architecture, website speed optimization, image optimization, JavaScript optimization, fixing broken links, schema markup implementation, canonicalization, product page optimization and a host of other technical optimizations.
Link Building
Yes, link building is still important! It is the process of acquiring links from other websites to your own. Backlinks act as a vote of trust and improve the authority of a website from a search engine’s point of view. The quality and quantity of your website’s link profile plays a major role in your website’s ability to appear in top search engine results. We strictly adhere to Google Webmaster Guidelines when it comes to link building (white hat SEO).
Analyse and Reports
