PAY PER CLICK MARKETING
Do you want to reach a wider variety of customers with pay-per-click advertising, at the right cost? The Google Certified PPC masters at Antyra Digital experiment with the best platforms and the right mix of ad solutions to drive the best value and the highest return for your investment.
We go beyond the typical ad setup process as we evaluate your business and offer a tailor-made solution with an emphasis of creating value across the user journey. We’ll help you map out your short-term and long-term goals, rate your audiences based on value, implement behavioural analysis metrics and create a holistic execution strategy.
Impactful, Results Driven Campaigns
Our Approach for Pay Per Click Marketing
Market Analysis and Segmentation
An extensive inspection, analysis and study of your brand will be carried out, by using in-depth keyword research on your industry, target area, demographics, audience preference, buyer personas, and your competitors to gain a clear understanding of where your current market positioning and opportunities of engagement.
Mapping Strategy
This is where things come together. We will create an extensive paid media marketing strategy and a project plan that will outline all the deliverables and quantifiable business objectives. It will include paid search, display advertising, landing page optimization recommendations, ad copy, targeting options and budgets for each campaign. We take the time to curate a plan based on your brand and your specific needs.
Campaign Execution
We’ll analyse and optimize each campaign daily, based on insights that we uncover as the campaign progresses. A thorough A/B testing approach will help us deep dive into the granularity of each variable from messaging to landing page improvements. Our dedicated PPC expert will continuously keep you in the loop.
Optimisation
Once the campaigns are live, we will evaluate the performance of your campaign from the click through rates received for each ad to the quality of the visitor driven to the site. Each step of the user journey coming from the campaign will be analysed and optimized to drive optimal results.
Monitor and Report
We love details, numbers & market intelligence. We carefully create and convey in-depth reports with insightful data regarding campaign performance. We’ll empower you with vital information regarding the monthly progress where your account manager will run through each report in detail to clarify any doubt regarding the campaign process and results. By imparting our discoveries to you, our approach guarantees that we’re working on the same page and desires are completely comprehended.
